Catalogue
Job: Space designer, Product designer
Company: Poli
Description: Sportwear
Location: Marseille, France
Year: 2016 – 1 month
Context
Poli is a sportswear company specializing in cycling and triathlon since 1979. In September 2015, they launched a new strategy & brand identity with a baseline explaining their vision: “Design for performance”.
What problem did I solve?
The extension of their head quarters was part of their strategy. Architects were in charge of designing the place. Their vision was based on Le Corbusier, a famous architect who created “La Cité radieuse” in Marseille.
My work, as a designer, was to create the meeting room: layout of the room and furnitures (excluding the light fixtures).
This room is particular because the employees are meeting clients, therefore it needs to showcase the brand’s vision. I had to bring coherence between the brand identity and the architect’s identity.
How did I solve it?
The brief was simple: “we want a massive table to sit up to 12 people and a wardrobe to hang sportswear collections”.
I always plan an analysis at the beginning of the design process to evaluate if the stated problems match the needs. It’s important because I often realize that I need to reframe a brief for the best of the client. The company was actually welcoming the ambiguity that a design method can bring so I started to ask “Why?” to the employees. After a few interviews, I realized that the massive table was for a single yearly event.
While people wanted this table, I could see that the space was really small and the large table was going to undermine the usefulness of the room. So I developed three proposals with one focused on modularity to create a living system that can scale depending on actual workers needs.
What was the impact?
The company chose the modular and modern mood board:
– Raw materials to show a brand upgrade.
– Fixed wardrobe to show the longevity.
– Modular table to fit employees needs on a daily basis.
I drew the tables and the wardrobes. I collaborated with the architects and the artisans for the creation and implementation. Working with locals made this project cheaper, unique and more environmental-friendly.
Poli continue to be one of my client.