Ready to jump on this journey together?

I am a designer, strategist and humanitarian with experience in international cross-disciplinary team. I work on projects that have a positive impact on human and environment. I founded the NGO Humanitarian Designers in January 2021 and I am working for the European Commission with the New European Bauhaus Unit.

A bit more about me

Design must consider people and nature. This is what we learnt in school. However, after visiting a few design agencies during my Master in Strategic design, the conclusion was striking: designers prioritise clients desires, namely time and money, they work “quick and fast so the client comes back”.

“What are you doing for people and the environment?” I asked.

“Clients are not asking for it, so we don’t do it” they replied.

Okay. Let’s forget the internship and let’s go to the island of Lesvos, in Greece. There, I could be useful to society and maybe help real human beings. Accepted by a Search & Rescue (SAR) NGO, I will be helping people fleeing wars and risking their lives on dinghies. I may not use my design skills daily but, at least, it would give me some thoughts about the ethics of design.

After a few weeks spotting pneumatic boats at night and observing new volunteers arriving weekly, I quickly realised that my design skills were highly needed. Especially with the internal communication of the NGO. I told the coordinator about it, he accepted, we shared our experiences, we experimented, it worked: new spotting procedure, new rescue exercise, new training, new maps. The usefulness of design was now proven and I was reassured. Other SAR NGOs saw my work and asked me to adapt it for them: a total of 400 volunteers per year were using my training and maps. Motivating you said?

Two years later, I don’t speak proper Greek but this island became my home. I joined several NGOs on several topics: search & rescue, community center, child-friendly space, information management, mentoring, mapping, … First as a volunteer, then as a project and volunteer coordinator.

I didn’t know back then, but my work was to enable NGOs to develop their vision, and to help people to understand each others. My colleagues described me as a “comforting presence in the middle of a stressful crowd” because I am not easily affected by the events and I can always come up with an actionable strategy that could answer everybody’s needs and capabilities… followed by a big optimistic smile.

This may sound like a detail but they are real design capabilities: to be optimistic with life and to understand all the stakeholders’ needs to provide well-throughout solutions. But it wasn’t enough. I really felt empowered as a designer when I was able to start a humanitarian project from scratch and incorporate the environmental values and collaborative methods that I was looking for.

It’s at this moment that I knew the humanitarian sector and designers had much more in common than anybody else knew. After Lesvos, I continued this path: I worked on the ship Alan Kurdi with the NGO Sea-Eye in Central Mediterranean; in Tunisia as project officer; and I am now a trainee at the European Commission.

One of my teacher used to say “we are all here on this room, talking, but we are all here on a different journey”. What is your journey? Are you a motivated human being? Are you just missing that simple push on the back that will bring you this huge change in your life? What if contacting me was this simple little step?


I know clients want to be sure that every cent invested will have a positive return. I can reassure you now, it will. But the process might scare you a little bit because design strategists are highly dependent on the process: we have the recipe but the cake is always different based on the ingredients. My goal is to ease the process with you: to accompany you, define your needs together, research, interview your stakeholders, deliver and nurture the solutions with your team. Generally, clients realise that our work is more holistic than expected because, by going cross-silos, we gain a unique and honest view at “how everyone sees the organisation?”. That’s how we are able to pinpoint, but also implement, real strategic touch points that will make your vision and values clearer to everyone while improving the efficiency of your organisation both internally and externally. You can see some of my utensils below. Contact me and we can organise a call rapidly.


Analysis &

  • User journey mapping
  • Interview with users
  • Stakeholder analysis
  • Persona
  • Co-creation sessions
  • Risk assessment
  • Prototyping


Design &

  • Consulting & Implementing
  • Design ladder strategy
  • Design goal identification
  • Concept development
  • Value proposition definition
  • Graphic design
  • Service design
  • Space & product design
  • Behavioural change
  • Value-driven


Business &

  • Business planning
  • Team management
  • Project proposal writing
  • Stakeholders management
  • Innovation roadmapping
  • Conflict resolution
  • Monitoring & Evaluating
  • Humanitarian knowledge
  • Operational decision-making


& Storytelling

  • Workshop facilitation
  • Information design
  • Visual communication
  • Photography
  • Storytelling/Videos
  • Public presentations
  • Wordpress, SEO, html/css
  • Social media planning
  • Report to donors

Let's connect, talk & collaborate!