Job: Space designer, Product designer
Description: Sportwear
Location: Marseille, France
Year: 2016 – 1 month


Poli is a sportswear company specializing in cycling and triathlon since 1979. In September 2015, they launched a new strategy & brand identity with a baseline explaining their vision: “Design for performance”.

What problem did I solve?

The extension of their head quarters was part of their strategy. Architects were in charge of designing the place. Their vision was based on Le Corbusier, a famous architect who created “La Cité radieuse” in Marseille.

My work, as a designer, was to create the meeting room:  layout of the room and furnitures (excluding the light fixtures).
This room is particular because the employees are meeting clients, therefore it needs to showcase the brand’s vision. I had to bring coherence between the brand identity and the architect’s identity.

How did I solve it?

The brief was simple: “we want a massive table to sit up to 12 people and a wardrobe to hang sportswear collections”.

I always plan an analysis at the beginning of the design process to evaluate if the stated problems match the needs. It’s important because I often realize that I need to reframe a brief for the best of the client. The company was actually welcoming the ambiguity that a design method can bring so I started to ask “Why?” to the employees. After a few interviews, I realized that the massive table was for a single yearly event.

While people wanted this table, I could see that the space was really small and the large table was going to undermine the usefulness of the room. So I developed three proposals with one focused on modularity to create a living system that can scale depending on actual workers needs.

The modular table comes with two inner panels that can be used for an extra table along the wall. Employees can choose a large table for 12 people or a small table for 4 people. It takes less than 5 minutes to change the setting with two people.

What was the impact?

The company chose the modular and modern mood board:
– Raw materials to show a brand upgrade.
– Fixed wardrobe to show the longevity.
– Modular table to fit employees needs on a daily basis.

I drew the tables and the wardrobes. I collaborated with the architects and the artisans for the creation and implementation. Working with locals made this project cheaper, unique and more environmental-friendly.

Poli continue to be one of my client.